Accelerating Sales: The Impact of Digitalization on Solar Companies How to Leverage Technology to Harness the Solar Boom and Address Surging Demand

By Merixstudio

While the global economy is short of breath amid rate hikes, the solar business is not slowing down. The total installed US solar fleet is expected to grow five times larger than it is today by 2033. The pace of solar market growth in the US is uneven for residential and commercial sectors, but the main challenges to solar commerce stay the same. The rising demand for solar PV power sparks competition while businesses struggle with effective operations and a global economic slowdown.

The challenging market conditions will require solar installers to improve the quality of their operations and services, as old processes and solutions may no longer be effective.

So, the question for sales executives and business owners remains: what will you do to accelerate the growth? How will you ensure your company is not lagging behind the increasing competition?

Connecting the dots… Are your sales processes digitalized enough?

When you talk to your sales teams, you may be surprised by how down-to-earth their daily challenges are. However, these often bear a substantial effect on your business and ROI. Operational problems prolong your time-to-revenue by decreasing productivity. Your teams’ problems may include dispersed tools, hindered communication, manual workflows, or sales software connectivity issues.

The good news is that you can address all these challenges with technology. If you are wondering why to invest in digital tools, consider that many offer automation, increasing productivity, and repositioning your team’s efforts towards revenue-driving tasks. Statistically, over 30% of sales-related activities can be automated.

On a second note, consider customization. As the backbone of modern customer experience, it enables you to decrease the operational complexity of solar sales. As residential and commercial photovoltaic projects typically involve many stakeholders and government subsidies, these detailed and multi-phase workflows burden your business development teams. Why not ease up their efforts by providing productivity-boosting digital sales platforms?

Let your teams breathe: key features of sales-boosting software

Worldwide digital transformation investments will reach $3.4 trillion in 2026. To ensure your organization is among the leaders utilizing digitalization to its full potential, explore the key features of sales-boosting software.

Dedicated, in-app calculations

Customized in-app calculations accelerate sales operations by means of quote configurators, price comparison features, ROI calculators, and many more.

API integrations for data processing efficiency

APIs enable business development teams to ditch spreadsheets, simplifying the sales process and increasing its volume. Consider using integrations with Salesforce and PVWatts® Calculator.

Connectivity solutions for data access and exchange

Connectivity solutions for solar, like offline mode and IoT, can propel your teams’ operational flow by enabling data access and exchange.

Faster access & ease of use thanks to data visualizations

With the prospect of ease of use and faster access to relevant project information, data visualization design may be a viable option for growing residential and commercial businesses.

Maximally simplified process & document management

Instant pdf price offers and e-invoices will help your sales representatives finalize deals faster within the app.

If you’re finding it difficult to implement the top functionalities of sales-boosting software, feel free to learn from the number one residential solar panel contractor in MA, USA. They improved their sales and customer service through a tailor-made digital tool.

Enjoy the benefits of digitalization: Boston Solar success story

Solar energy firms are increasing and accelerating their time-to-revenue by investing in custom software solutions. One example is Boston Solar. To keep growing, they needed scalable, administrable, customizable, stable, and secure software that would empower their sales representatives.

Massachusetts has a decade-long history of a steadily growing cumulative installed solar power capacity. The sales solution Boston Solar had been using had yet to catch up to the company’s growth potential and market conditions. The firm’s sophisticated yet complex Excel-based tool for solar modeling and proposal generation became slow and thus non-functional. Their sales reps also needed a highly aesthetic and user-friendly data presentation.

Merixstudio, a software development and digital product design agency with 23 years of experience in the IT market, deployed a solution that upped Boston Solar’s sales game. A key ingredient to increasing Boston Solar’s productivity and revenue was platform customization.

The IT outsourcing partner translated a non-functional solar modeling and proposal tool into an intuitive web app, significantly enhancing the efficiency of the client’s sales team. According to Boston Solar, the investment in digitalization is projected to yield substantial business outcomes, including an estimated annual revenue increase of $1.4 million. This improvement is attributed to a higher close rate, a 33% reduction in the sales cycle, and approximately 100 saved user hours per year due to increased platform stability Additionally, the company expects to save around 200 user hours per year in proposal and contract generation.

Keep calm and digitalize

To enhance revenue in residential and commercial solar sales, digitalization is key. High-quality software tools and modern technologies can automate manual processes and improve efficiency, resulting in maximum investment returns.

Want to build, scale up, or modernize your solar energy industry software? Click here to reach out to the Consultants at Merixstudio and get a digitalization plan.

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